The Most Popular Chocolate Bars in the USA

The popularity of chocolate bars in the USA can vary based on regional preferences, seasonal trends, and new product launches. However, several chocolate bars have consistently held the top spots in terms of popularity due to their long-standing history, unique flavors, and strong brand recognition. Here’s a look at 25 of the most popular chocolate bars in the USA, known for their widespread appeal and enduring popularity:


  • Unique Attribute: Snickers are packed with peanuts, nougat, caramel, and milk chocolate, making them satisfyingly filling.
  • Historical Context: Introduced in 1930, it was named after the favorite horse of the Mars family.

Hershey’s Milk Chocolate

  • Unique Attribute: Its distinct creamy flavor results from Hershey’s specific process to produce its milk chocolate.
  • Historical Context: Available since 1900, it has been popularizing milk chocolate in the U.S.

Reese’s Peanut Butter Cups

  • Unique Attribute: The perfect balance between peanut butter and chocolate has garnered a massive following.
  • Historical Context: Created in 1928 by H.B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.

Kit Kat

  • Unique Attribute: Its crispy wafer layers and milk chocolate coating make it ideal for sharing, with a “break” concept.
  • Historical Context: Originating in the UK in 1935, Kit Kat has become a global favorite, with the U.S. version produced by Hershey.


  • Unique Attribute: Combines a biscuit base with caramel and chocolate, offering a mix of textures.
  • Historical Context: Twix, first introduced in the UK in 1967 and in the USA in 1979, has become beloved for its multi-layered crunch.

Milky Way

  • Unique Attribute: Known for its chocolate malt-flavored nougat and caramel topping, covered in milk chocolate.
  • Historical Context: Created in 1923, it was inspired by a famous malted milkshake.

3 Musketeers

  • Unique Attribute: Features fluffy, whipped chocolate nougat covered in milk chocolate, known for its light texture.
  • Historical Context: Introduced in 1932, it originally had three pieces in one package, each with a different flavor.
  1. Butterfinger
  • Unique Attribute: The crunchy, peanut buttery center and chocolate coating create a distinct texture.
  • Historical Context: First created in 1923, its name was chosen by a public contest.


  • Unique Attribute: The candy shell keeps the chocolate inside from melting, making it “melt in your mouth, not in your hand.”
  • Historical Context: Developed in 1941, M&M’s were sold exclusively to the military during World War II.

Almond Joy

  • Unique Attribute: Combines milk chocolate, coconut, and whole almonds for a tropical-inspired treat.
  • Historical Context: Introduced in 1946 as a more almond-rich counterpart to the Mounds bar.

Hershey’s Cookies’ n’ Creme

  • Unique Attribute: It blends the traditional milk chocolate bar with crunchy cookie bits in white Creme.
  • Historical Context: A relatively newer addition to the Hershey lineup, it caters to the love for cookies and cream flavor.

Cadbury Dairy Milk

  • Unique Attribute: Renowned for its creamy, smooth texture, it’s a staple in the chocolate world.
  • Historical Context: Launched in 1905 in the UK, it has gained international acclaim, including in the U.S., despite differences in recipe.

Baby Ruth

  • Unique Attribute: Loaded with peanuts, nougat, and caramel, it’s often associated with baseball, though its origin story relates to President Cleveland’s daughter, Ruth.
  • Historical Context: First introduced in 1921, its name and origin story have been debated, but its popularity is undoubted.

Heath Bar

  • Unique Attribute: Its English toffee core covered in milk chocolate offers a crunchy, buttery experience.
  • Historical Context: Created in 1928 by L.S. Heath, it has become a favorite for toffee lovers and is often used in recipes.


  • Unique Attribute: A bar of salted peanuts rolled in caramel, providing a sweet and salty experience without a chocolate coating.
  • Historical Context: Launched in 1932, it offers an alternative for those who prefer less sweet candy.

100 Grand

  • Unique Attribute: Combines chewy caramel, milk chocolate, and crispy rice for a satisfying texture contrast.
  • Historical Context: Introduced in 1966, it was initially called “$100,000 Bar” and is known for its rich, multi-textural bite.

York Peppermint Pattie

  • Unique Attribute: Offers a burst of cool peppermint encased in dark chocolate, known for its refreshing sensation.
  • Historical Context: First produced in 1940, it’s distinguished by its firm yet smooth peppermint center.

Junior Mints

  • Unique Attribute: Small, mint-cream-filled candies coated in dark chocolate, perfect for a light, minty snack.
  • Historical Context: Introduced in 1949, they’ve become a famous movie theater snack, blending rich chocolate with cool mint.

Take 5

  • Unique Attribute: Unique for its combination of pretzels, caramel, peanuts, peanut butter, and chocolate, offering a mix of sweet, salty, and crunchy.
  • Historical Context: Launched in 2004, Take 5 is a relatively new entrant quickly gaining popularity for its complex flavor profile.

Lindt Chocolate Bars

  • Unique Attribute: Swiss-made bars are known for their smoothness and various rich flavors, from intense dark to innovative fillings.
  • Historical Context: Lindt & Spr√ľngli, founded in 1845, has long been synonymous with high-quality Swiss chocolate that appeals to gourmet tastes.